Pixar: The Incredible Movie-Making Machine(b)|皮克斯：令人惊奇的电影圆梦家

Pixar: The Incredible Movie-Making Machine

by Marcus Maurice

There are very few movie studios that can claim they have never had a flop.

　　Pixar and Disney had a contentious relationship after the release of Toy Story because of arguments over money, but Disney ended it by buying Pixar, which made Steve Jobs the biggest shareholder in Disney stock. Eventually, all the troubles were solved through a lot of negotiations and the branding of Disney-Pixar on all the movies.

　　Pixar's next release after Toy Story was A Bug's Life. Again, Pixar hit the nail on the head and had a runaway success by all accounts. As a matter of fact, Pixar has never made a movie that was considered a flop. Over the years, Pixar has been one of the most profitable film companies in the world because it usually makes double its production budgets in domestic sales in addition to making a ton of money overseas.

　　Pixar's list of hits goes on and on, from Monsters, Inc. to The Incredibles to Finding Nemo. Films such as Wall-E are not just typical children's fare because they have the science fiction that kids love and lovable stories and social commentary. Pixar celebrated its 25th anniversary in 2011 by releasing Cars 2 as well as holding an exhibition of film stills at a museum. Its strategy for the future is to release one original movie every year plus a sequel every two years. This 1.5-movies-per-year-average strategy has worked really well for Pixar in the past, and it's sure to do well for them in the future.

 

　　皮克斯和迪斯尼之间的关系在《玩具总动员》推出之后，因为金钱纠纷而变得很紧张，不过迪斯尼最终收购了皮克斯，使得史蒂夫˙贾伯斯成为迪斯尼的最大股东。最终，所有的困难都透过大量的协商以及在所有影片中展示出『迪斯尼─皮克斯』的品牌商标而获得解决。

　　继《玩具总动员》之后，皮克斯推出的下一部作品就是《虫虫危机》。皮克斯再次命中红心，而且据说皮克斯因此片而大获成功。事实上，皮克斯制作的电影从来没有被认为是失败的。多年来，皮克斯一直都是世界上最赚钱的电影公司之一，因为它除了在海外赚取大笔金钱之外，它在美国的票房收入通常也是其制作预算的两倍之多。

　　皮克斯的热门影片名单源源不绝，从《怪兽电力公司》、《超人特攻队》到《海底总动员》。象是《瓦力》等电影并不只是典型的儿童电影，因为他们有孩子们喜爱的科幻小说情节、可爱的故事以及社会评论。皮克斯在 2011 发行《汽车总动员二：世界大赛》以庆祝成立二十五周年，并在博物馆举办电影剧照展。皮克斯的未来策略是每年发行一部原创电影，加上每两年发行一部续集电影。在过去，这种每年平均一点五部电影的策略对皮克斯来说确实执行得很成功，而在未来，他们肯定也会有好的表现。